The unmissable freelance writers’ event.

Where journalists, copywriters and content producers meet. Hear from top experts. Get business-changing tips. Find your people.

Where and when: National Maritime Museum Sydney, 12-14 September 2024

Look who's talking

The speakers .

Here's a sneak peek of our keynotes, presenters, panellists and moderators

Lynne Testoni

Senior journalist, editor, content creator

Rachel Smith

Journalist, copywriter and founder of Rachel's List

Susan Reoch

UX copywriter, website copy expert and coach

Lindy Alexander

Award-winning travel writer and course-creator

Carrie Hutchinson

Writer, editor and content producer

Kim Kerton

Podcaster, branded podcast strategist + small business advocate

Dan Kaufman

Writer, editor and trainer

Michelle Bateman

Writer, editor and strategic content consultant

Austin L Church

Writer, marketing consultant, and business coach

Susan Horsburgh

Journalist, content writer, storyteller

Shannon Molloy

Senior journalist

Sophie Knox

Senior content marketing professional

Brook McCarthy

Business coach, trainer and facilitator

Kirsty Fanton

Launch copywriter and strategist

Bernadette Schwerdt

Entrepreneur, author and speaker

Sara Howard

Writer, brand narrative strategist and founder of Writers Australia

Steven Lewis

Journalist, copywriter and trainer

Brooke Hill

Author, speaker and entrepreneur

Theresa Miller

Journalist, media and presentation skills trainer

Monica Davidson

Director of Creative Plus Business

Farah Celjo

Managing editor at SBS Food

Ash Chow

Launch strategist and conversion copywriter

Katrina Strickland

Editor of the Good Weekend

Grant McCall

Founder and head of product at Rounded

Jasmine Parasram

Graphic designer and business guru

Kate Barracosa

Editor of Officeworks Noteworthy and Officeworks magazine

James Thornhill

Editor, Westpac Wire

We're kicking things off with...

Drinks at Bar 83, Sydney Tower .

Want to mingle with some of the Summit's expert speakers, and get to know other participants? Join us for an exclusive pre-Summit event.

Last year we had cocktails on the helipad of a gunship. This year, we’re taking things sky-high – with pre-conference drinks at the iconic Sydney Tower at Bar 83. This is the highest bar in the city and we love its retro vibe, fabulous nibbles and panoramic views of the city below. This exclusive party is included with your VIP ticket!

Followed the day after by...

Our conference by the harbour .

We return to the spectacularly located Australian National Maritime Museum for the Summit this year. It’s a beautiful place to listen to two days’ of fabulous speakers, make friends and enjoy some gorgeous food in between.

Nip outside with a cuppa during the breaks, or once the day is done, you might like to join us and other Summit-goers for post-conference chats in the Wayfarer’s Bar across the road at the Aiden Hotel. (Don’t forget, you get a discount if you stay here!)

Connection. Education. Inspiration. And a whole lot of lightbulb moments .

You chose to freelance for a reason, and we all know it’s no picnic at times. So we’re excited to bring back The Content Byte Summit in 2024 – a carefully-curated event to help you create not just a business you love, but one that comfortably pays the bills. Join us…

To meet 'n' mingle

Connect with other writers, freelancers and content creators to build meaningful and helpful relationships

To futureproof your career

AI and economic uncertainty has us all rattled - so flip it by taking charge, learning all you can and emerging inspired and empowered

To nail your cash flow

Learn about where to find ongoing work, secure new clients with ease – and create exciting new income streams

To ace the admin

Contracts. Money. Systems. Tax. Discover how to boost efficiency and manage the financial side of your business without stress

To make decent money

Say goodbye to the frustrating cycle of low-pay and learn how to earn the big bucks – for clients and editors you love to work with

To unlock actionable tips

Gain real-world, practical knowledge and strategies to help you grow your freelance business and inspire you to work smarter, not harder

Plan your Summit schedule

The program .

6:00 pm - 9:00 pm Bar 83, Sydney Tower

Cocktail party

Join us for drinks and canapes at Sydney's highest bar - Bar 83 at the iconic Sydney Tower.

8:15 am - 9:00 am Maritime Museum, Tasman Gallery Room

Registration

Please mark your name off, grab your lanyard and help yourself to a coffee or tea.

9:00 am - 9:30 am Theatre

Official welcome

Welcome to The Content Byte Summit Day 1. We'll be starting with an official Welcome to Country, followed by an overview of the day, who you'll be hearing from, and what to expect in regards to breaks and meals

Rachel Smith
Lynne Testoni
9:30 am - 10:30 am Theatre

KEYNOTE

Price for life Austin L Church, author of Free Money, will helm a thought provoking and life-changing keynote about how to ‘price for life’ – or rather, charge the smart, sustainable, strategic prices that bankroll the lifestyle you want. Learn the key numbers you need to work out your pricing, four pricing traps we can fall into as freelancers – and how to work out your ‘Dream Rate’. Plus, expect a HEAP of a-ha moments around perceived value, how other freelancers can charge twice as much for work that’s half as good, and the changes you may need to make in your business in order to charge more.

Austin L Church
10:30 am - 10:50 am Tasman Gallery Room, Maritime Museum

Morning tea

Grab a cuppa and something to eat before our next sessions.

10:50 am - 11:50 am Theatre

PANEL

Interviewing and the art of storytelling Moderated by renowned podcaster Kim Kerton, this panel session with Sophie Knox, Susan Horsburgh and Shannon Molloy will cover the importance of interview skills and storytelling to create original and engaging content. You’ll learn how a storytelling approach works for clients, tips on conducting revealing and effective interviews, and how personal experiences can create memorable content.

Sophie Knox
Shannon Molloy
Susan Horsburgh
Kim Kerton Kim Kerton
11:50 am - 12:25 pm Theatre

SPEAKER

Create a new income stream with digital products Award-winning feature writer and course creator Lindy Alexander knows a thing or two about creating digital products that sell. In this short but super-valuable session, she’ll reveal what it REALLY takes to make money on digital products. Find out about the types of products and offers you can choose from, plus case studies of freelancers who've created whole new income streams through digital products. Lindy will also share common mistakes and myths about creating digital products - and a practical framework on how to get started creating your own (including the one crucial step that most people skip).

Lindy Alexander
12:25 pm - 1:00 pm Theatre

PANEL

Pricing, project rates and being paid what you are worth This 'fireside chat' style panel, moderated by Lynne, will be a robust discussion between Austin and Brook about pricing as a freelancer. Learn how to sidestep common mistakes and the role confidence plays in pricing. Plus, different pricing formats - from project rates to packages; what's best for your business and income?

Brook McCarthy
Austin L Church
Lynne Testoni
1:00 pm - 2:00 pm Tasman Gallery Room

Lunch break

Enjoy sandwiches, salads and fruit from the award-winning Sydney Caterers Group.

2:00 pm - 3:00 pm Theatre

PANEL

How to find corporate and B2B content work This session is all about content for the big side of town – what corporates are looking for in terms of writers and how freelancers can secure more B2B work. Our panel will discuss the platforms where you can find corporate clients, expectations of large companies – and the role agencies might have in commissioning B2B work. Plus, how companies and brands can build relationships through content.

James Thornhill
Michelle Bateman
Dan Kaufman
Carrie Hutchinson
3:00 pm - 3:30 pm Theatre

SPEAKER

Demystifying email strategy — for yourself and your clients

This 30 minute session will leverage a simple analogy to give you everything you need to take ideas like sequences, segmentation, and personalisation from industry mumbo jumbo to ‘oh, I totally know how to do that and WHY we should. In fact, looking at your ecosystem, here’s what I propose…’

Kirsty Fanton
3:30 pm - 4:00 pm Tasman Gallery Room

Afternoon Tea

Grab a drink and a snack while we take a quick break before the final session of the day.

4:00 pm - 5:00 pm Theatre

SPEAKER

The Website Glow-Up: Real-time edits to real freelancer websites UX copywriter Susan Reoch, creator of courses such as Beyond Web Copy and Site Launcher Lab, has all the smarts and then some to tell you what could make your website sing. (And bring in more of those lovely, high-paying clients we all want). So in this useful session, she’ll be taking real-life websites and giving them her signature ‘glow-up’. Whether that’s a tagline that needs tweaking on your hero banner, or a unwieldy chunk of words she can whittle down into something better. And if you’re attending the Summit, feel free to submit your own site for possible inclusion in the session.

Susan Reoch
8:15 am - 9:00 am Maritime Museum, Tasman Gallery Room

Registration

Registration and settling in - perhaps with a coffee or tea from the coffee station before we go into the theatrette.

9:00 am - 9:30 am Theatre

Welcome to day 2

Overview of the second and final day of the Summit, including the sessions to look forward to and what you can expect in terms of breaks and meals.

Rachel Smith
Lynne Testoni
9:30 am - 10:30 am Theatre

KEYNOTE

Finding high-paying clients in your niche Trainer, author and speaker Bernadette Schwerdt will be offering useful, practical ways to find clients within your niche. She will talk about why having a niche can open doors and supply you with regular work - and she'll zero in on several niches to reveal how to find high-paying clients in each one (with tips and tactics).

Bernadette Schwerdt Bernadette Schwerdt
10:30 am - 10:50 am Tasman Gallery Room

Morning Tea

Grab a cuppa and something to eat before our next sessions.

10:50 am - 11:50 am Theatre

PANEL

The freelance systems and processes you need in place for success Moderated by Pricing Queen Jasmine Parasram, this panel session with Grant McCall, Monica Davidson and Steven Lewis is all about running your freelancer business – why you need a business mindset, and how to set up procedures for briefing, filing copy and invoicing.

Jasmine Parasram
Grant McCall
Monica Davidson
Steven Lewis
11:50 am - 12:50 pm Theatre

SPEAKER

How to write a kick-ass landing page Launch strategist and conversion copywriter Ashley Chow will be talking about what makes a great landing page – and how to create one for clients. This is a practical session and includes real-life examples.

Ash Chow
12:50 pm - 1:50 pm Tasmin Gallery Room

LUNCH

Our working lunch is catered by the award-winning Sydney Restaurant Group and includes sandwiches, salads and a fruit platter. After lunch, stretch your legs outside the museum by the harbour, if you like.

1:50 pm - 2:40 pm Theatre

PANEL

Meet the editors – how to nail the pitch Moderated by media trainer, Theresa Miller, this valuable panel of high-profile editors – Kate Barracosa (Officeworks / MRCA); Katrina Strickland (Good Weekend); and Farah Celjo (SBS Food Online) – will talk about pitching: what freelancers need to know, how to pitch, if they take unsolicited pitches and what they are looking for from contributors.

Kate Barracosa
Katrina Strickland
Farah Celjo
Theresa Miller
2:40 pm - 3:30 pm Theatre

SPEAKER

Building a marketing plan for your freelance business that you'll actually stick with In this inspirational and practical session, business coach, trainer and facilitator Brook McCarthy will talk about marketing for freelancers – the best ways to market, how often you should be doing it and introvert-friendly ways to put yourself out there.

Brook McCarthy
3:30 pm - 4:00 pm Tasman Gallery Room

Afternoon Tea

Grab a cuppa and something to eat before our final session of the day

4:00 pm - 4:30 pm Theatre

PANEL

Growing beyond solo: What's involved and what models should you consider? Moderated by Summit organiser Lynne Testoni, founder of Writers Australia, Sara Howard, and entrepreneur Brooke Hill will talk about when it’s appropriate to grow beyond a solo business and what you need to know before setting up an agency.

Brooke Hill
Sara Howard
4:30 pm - 5:00 pm Theatre

Wrap-Up

Open mic session sharing learnings over the last 2 days Conference organisers Lynne Testoni, Rachel Smith and Claire Chow will coordinate an informal session to sum up the learnings of the Summit and help audience members to develop action plans for their freelance businesses.

Meals and snacks

Nom nom .

Keeping Summit guests fed and watered? Check. Catering is by the award-winning chefs at The Sydney Restaurant Group, and all breaks and meals will be held in the Tasman Gallery Room just outside the Theatrette.

On arrival, grab a hot drink from the filtered coffee and tea station, and enjoy sweet treats and snacks at the morning and afternoon tea breaks. Our one-hour working lunch is a buffet of deluxe sandwiches, salad selections, fruit platters, soft drinks and juice. Gluten free and vegan options will be provided.

Enjoy the speakers in comfort

Theatre seating .

Plush seating and superb acoustics in the Maritime Museum's theatre ensure you won’t miss a moment. The first four rows feature small pull-up side tables for convenient note-taking (first come, first served!)

Be it a keynote, panel or presentation, all Summit sessions take place in the theatre, which is in the heart of the venue and fully accessible. It's also located right next to the Tasman Gallery Room where we’ll be enjoying meals and refreshments during the breaks.

2024 Summit supporters

Thanks to our sponsors .

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We offer a range of options to suit your budget

Ticket pricing .

Secure your spot with a $150 deposit now, balance due Aug 31. (Special discounts for RL members, too)

Virtual

Streaming option
$AUD 495
  • All sessions for one price
  • Watch from home
  • Ask questions
  • Only ticket with access to recordings
  • $495 inc GST

Single Day

One day pass
$AUD 590
  • Choose Day 1 or 2
  • Enjoy morning tea, lunch, snacks
  • Networking/mingling
  • Amazing goodie bag
  • $590 inc GST

VIP

Party + full conference
$AUD 1090
  • Thurs night cocktails
  • All sessions both days
  • Meals + beverages
  • Amazing goodie bag
  • $1090 inc GST