/  2024   /  Quick chat with Monica Davison

Quick chat with Monica Davison

You’ve been a coach, marketer and facilitator for many years. What do you love about what you do?

I love that moment of seeing someone realise what they are actually capable of. Many creatives doubt their ability to ‘do business’, many of us suck at maths and feel like money is too hard and scary, and we balk at marketing ourselves. When someone is helped to see that they can do all those things, and even enjoy them, it’s wonderful. I love it.

Many creatives doubt their ability to ‘do business’… when someone is helped to see that they can do all those things, and even enjoy them, it’s wonderful.

What have been the highlights of your career so far?

So many! I’ve had a few careers so there would be just as many highlights. Getting my feature film on SBS a couple of years ago, earning my Masters Degree in Screen Arts and Business, starting and successfully running a social enterprise that helps people? There are too many highlights to mention, and I’m very grateful for that.

Have you always worked for yourself?

Yep, I’ve never had a ‘proper’ job. I’ve been self-employed since I was 16, so that’s a few years now! I love being flexible with my time, working my way towards my own versions of success, and being accountable to myself. I also like being able to walk away from tricky situations and difficult people without fear.

Depending on yourself entirely for an income is really scary, but I’d rather have that than the fear of being stuck in a terrible working situation because I had no choice.

What skills do you think are the most important for freelancers to acquire?

Well, it’s a bit of my own agenda of course, but skills related to the running of yourself as a business, financial literacy, and basic marketing and self-promotion skills. Almost all of the setbacks I experienced in my early career were not due to a lack of intelligence or talent (I know, what a wanker), but due to my lack of experience and confidence with those entrepreneurial factors. Once I started getting good at business, in all its forms, everything started to improve.

Why do you think the Summit is important for freelancers?

Any event or opportunity that brings people together is a wonderful thing.

The Summit is fabulous because freelancers who would normally be alone, and possibly isolated, can come together to meet and make friends, and learn new skills. It’s just the best.

The conference theme is all about futureproofing your career. What steps are you taking to futureproof your own?

I’m working on my eventual succession plan, which is a privileged place to be. I’m not at the end of full-time work yet, but I can see it from here, and I want to be sure that I slow down in a way that maximises my happiness while not putting my business at risk. It’s a tricky challenge to navigate, and I’m enjoying learning more about how to do it well.

Do you think the future is exciting for freelancers, and if so, why?

Absolutely! The future is always exciting when you get to be in charge of your own journey. Every day is a ‘choose your own adventure’ book and it’s the best feeling. We’re in the perfect position to navigate whatever is coming our way, because we have freedom to do what we want and need to do in response to whatever is around us. What an honour.

What are you hoping to communicate in your session?

The positive impact of bringing a business mindset to freelance life, even though it might seem boring. Getting those systems and structures right is annoying and hard at first, but once they’re embedded it frees you up for the really fun stuff – being creative!

What are you most looking forward to at the Summit?

Oh, meeting people, and all the wine and chats. I’m like a human labrador, anything involving food and people will always be my favourite!

Monica is Day 2 panelist for The freelance systems and processes you need in place for success

Find out more about Monica on her
profile page or via her website.

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