/  2024   /  Quick chat with Lindy Alexander

Quick chat with Lindy Alexander

You’ve had some incredible experiences as a freelance writer. However, the course side of your business has evolved quite a bit – has helping others become more of a passion for you, and if so, why?

My love language is ‘acts of service’ and before I was a freelance writer I was a social worker and Auslan interpreter, so I think I’ve always had a passion for helping and serving others.

When I first launched my first course, Write Earn Thrive, in mid-2020 I had no idea that it would be so successful (by that I mean the success that writers inside the program have) and that I would go on to add many other courses and resources to what I offered.

Some of my favourite people in the world are writers and I find the writerly community to be so generous and collegiate, so it’s so natural for me to want to help writers who aren’t quite hitting their income goals or who have aspirations to break into certain publications.

You were a speaker at last year’s Summit. What was that experience like and did it have an impact on your career and how you do things?
It was incredible. I don’t know if anyone really knew just how fabulous the Summit was going to be. Speaker after speaker blew the audience away, and it allowed me to meet lots of people I’ve known virtually, but have never met IRL.

I think the main takeaways for me were that what we see as things we need to change about ourselves can often become our greatest strengths (thank you Jennifer Gregory!) and that we, freelance writers, really need to claim the space that we occupy and start getting paid for the work (like content strategy) that we are often already doing but not charging for (thank you Ed Gandia!)

This year, we’ve invited you back because as a successful course creator yourself, you’re uniquely placed to talk about creating new income streams. Why do you see this as important?

I’ve always believed that diversity is really important when you’re freelancing – whether that’s diversity in the niches or areas you write about, the different types of work you do or a diversity of income streams. The pandemic really showed us how quickly the world can change, so by creating a new income stream for yourself (however small it may be in the beginning), it’s another string to your bow and it may grow in ways you never expected. And creating new income streams keeps things fresh. I love a challenge (and know many freelancers are the same) and it’s definitely a challenge creating a new, profitable income stream.

What is important for freelancers to know about alternative income streams?

Oooh there’s so much! I don’t want to give too much away ahead of my presentation, but I think the first thing to know and really accept is that there’s nothing passive about setting up a new income stream. Yes, at some stage your alternative income may become simple and ‘easy’, but you can’t reap those rewards until you do the work beforehand. Apart from winning the lottery, passive income is a total furphy (appealing yes, but realistic? No!).

And like anything, there will be days when you question why you’re starting a new venture, if it’s ever going to be profitable or if anyone will care about what you’re creating (or pay for it), but keep going. There’s a definite process that you need to follow to set yourself up for success (which I’ll be sharing in my session), but equal to that, you need perseverance.

Why do you think the Summit and conferences like it are so important for freelancers?

Freelancing can be really lonely.

It’s also incredibly inspiring to hear what others have to say about our industry, what’s working right now and how we might be able to implement similar strategies in our businesses.

What are you hoping attendees will take away from your session?

The importance of investing in your business. Every single time I’ve invested in my business (and I’ve invested a lot!) it’s paid off. You don’t have to enrol in a $250K MBA to upskill, it can be as simple (and effective) as a $200 template that helps you with discovery calls or content proposals.

How are you futureproofing your own career?

For me, diversity has always been an important part of futureproofing my career. In my early days, I was doing feature writing and content writing (with a diverse range of publications and clients), now that mix looks more like feature writing and creating online programs for writers. I think the future will see a lot more freelancers creating their own products (whether that’s scaling to set up an agency, starting a paid newsletter, memberships, online courses, coaching etc).

Do you think the future is exciting for freelancers, and if so, why?
I really do. We have so much freedom and flexibility and creativity, and the current environment really lends itself to us experimenting and forging our own way.

What are you most looking forward to at this year’s Summit?

Hanging out with and meeting lots of wonderful freelancers. The conversations I had in the breaks and at the drinks were some of the big highlights for me last year. I’m also really looking forward to seeing Susan Reoch work her magic in real time on freelance writers’ websites. She’s helped me so much with mine that I know how valuable that session is going to be for everyone in the audience.

Lindy is a speaker on Day 1. Her topic is Create a new income stream with digital products.

Find out more about Lindy on her profile page or via her website.

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