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Q&A with Kim Kerton

Quick chat with Kim Kerton

You’re a strategist and podcaster. What do you love about what you do?
For my strategy work, I love to identify and research a cultural shift and conversation. Bigger than a trend, these cultural conversations tell us so much about a consumer’s need, which when understood, allows brands to deliver value and create a connection that matters to the person receiving their message.

As a podcaster, I just love hearing people’s stories of building their own business and having real conversations about the challenge that brings. By sharing these conversations I aim to support the business-builder in all of us to believe in ourselves that it is possible, and that challenge (and fear!) are normal.

What have been the highlights of your career so far?
Here’s my top three in no particular order:
1. Interviewing Adam Ferrier about the creation of his advertising agency Thinkerbell, as he’s someone I deeply admire (and I was VERY nervous to chat to him).
2. Interviewing Mason Taylor about the creation of SuperFeast, a brand and business I love. Fun fact, the audio for that interview failed me terribly, the worst I’ve ever had, which resulted in us rejoining our call 3-4 times. I died a little inside but persevered! Mason was lovely about it.
3. Supporting my colleague Michelle Akhidenor (CEO of The Peers Project) to put herself and her vision out there, and be recognised as a B&T 30under30 winner.

What skills do you think are the most important for freelancers to acquire?
Sales skills. There’s not an industry alive that doesn’t require you to sell yourself or your ideas in some way. It’s incredibly important to learn to deeply research the people you want to work with, understand their drivers, then align yourself and what you offer as a solution to help them get there.

It’s incredibly important to learn to deeply research the people you want to work with, understand their drivers, then align yourself and what you offer as a solution to help them get there.

Why do you think the Summit is important for freelancers?
When you’re working alone – building your own career – the value of networking and learning with people doing the same is invaluable.

The conference theme is all about futureproofing your career. What steps are you taking to futureproof your own?
Owning my goals and sharing them widely, it’s amazing what happens when you ask for something you want (this took me ages to practice what I preach!).
Setting clear visions for what I want to be working on in 3-5 years, 1 year, and 6 months and taking every opportunity to build towards those goals, even if that opportunity feels slightly left of centre.
Embracing the evolutions within my industry of podcasting, writing and speaking, taking time to learn about these evolutions before committing to taking them onboard (or not).

You offer a diverse range of services. What insights does that give you?
It helps me get out of my own head and gain perspective. I’ve seen countless examples within my own career where one thing I’ve worked on has supported another to be better, or where one connection has opened the door to an entirely new opportunity.

Offering a diverse range of services helps me get out of my own head and gain perspective. I’ve seen countless examples within my own career where one thing I’ve worked on has supported another to be better – or where one connection has opened the door to an entirely new opportunity.

What are your thoughts on AI / ChatGPT?
I’ve embraced AI in many ways, through the way I’ve edited my podcast (shoutout to Descript) to using ChatGPT to help me brainstorm when I’m stuck on a problem, and I’ve enjoyed the support. Like many, I have concerns because I don’t understand it well enough, but I’m keen to learn and also have excitement for its potential.

Although ChatGPT hit the market hard and fast, it’s a technology that’s already evolving beyond what we know now. I met with someone in the field not too long ago who said “ChatGPT is technology from Sep 2021” – that comment really made me think.

Do you think the future is exciting for freelancers, and if so, why?
It couldn’t be more exciting. We’re in the midst of a modern-day labour movement where the opportunities to promote yourself, build your public profile and work from wherever you are have never been easier.

We’re in the midst of a modern-day labour movement where the opportunities to promote yourself, build your public profile and work from wherever you are have never been easier.

What are you most looking forward to about the Summit?
I’m really looking forward to the “Nailing the Pitch” session with Lindy Alexander, as well as meeting amazing new people and having the opportunity to speak (thank you!).


Kim will be a panelist on Day 2 of the Summit. The panel is: Maximising your income through diversification (podcasting, self-publishing, coaching + courses).


Find out more about Kim Kerton on her profile page.

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