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Quick chat with Jennifer Goforth Gregory

You’ve been a content marketing writer for many years. What do you love about what you do?

I love working in the technology industry and writing about how tech changes people’s lives and businesses. I also really enjoy translating ‘geek to real people’ and helping businesses gain the trust of their customers. 

What have been the highlights of your career so far?

Hearing from writers who share how my advice on my blogs, presentations, training, book and coachings has helped make a big difference in their career. No matter what client I land or my annual income, that will always be what I’m most proud of. 

Your Facebook group has over 8000 members now – and it’s such a valuable group for journalists, content marketing writers and digital marketers. What do you love about the community you’ve created?

I love how helpful everyone is in the group to each other. I was very nervous about starting it because people can be mean online, but my group is very supportive. And it’s been such a great resource for myself as well when I need help or encouragement. 

Your book, The Freelance Content Marketing Writer, is one of the most valuable books around for writers keen to make a living in this area. Did you realise how popular it would become?

Not at all! I never planned to write the book. And I wrote it kicking and screaming. My friend Stephanie totally made me write it! I thought turning a blog into a book would be easy – but it was a lot harder than I expected. The reaction to my book, even 5 years later, has been overwhelming.

I never planned to write the book. And I wrote it kicking and screaming. My friend Stephanie totally made me write it!

Have you always worked for yourself? What do you enjoy about freelancing?

No, I worked full-time at Arthur Andersen and IBM and found office politics to be very stressful. My favourite part is really the flexibility. I have the flexibility to have more free time or earn more money. I also have the flexibility to tell a client no if they aren’t a fit or they make me cry. Freelancing also gives me the flexibility to see my college kids for lunch, rescue a weenie dog or go kayaking.

What skills do you think are the most important for freelancers to acquire?

This question is hard. As writers we write so many different types of content on so many different topics so I think it really varies. I think the most important quality for us to acquire is persistence. We need to not give up – even when a client loses a contract and even if a client hates your work. We need to keep reaching out to new clients, even when we hear crickets. It’s very possible to earn a great living as a freelancer, but it’s not easy. You have to be very persistent. 

I think the most important quality for us to acquire is persistence. We need to not give up – even when a client loses a contract and even if a client hates your work. We need to keep reaching out to new clients, even when we hear crickets.

Why do you think the Summit is important for freelancers?

Conferences give you the rare opportunity to connect with other freelancers. It’s easy to stay home and behind our computer. But meeting people in person is life changing. Ten years ago I set next to my friend Stephanie, who has been my accountability buddy for 10 years at a conference. And my career would be nowhere near what it is today without that. There is also something very magical about stepping away from the grind and giving yourself space and time to reflect on your business. Some of my best ideas, including starting my blog, has come while at a conference. 

The conference theme is all about futureproofing your career. What steps are you taking to futureproof your own?

I absolutely love the theme this year. With all the recent changes, I’ve been thinking a lot about how to set myself up for success going forward. I’ve focused on learning how to use generative AI tools so that I can help my clients navigate that road. I’ve also been adding more strategy and copywriting into my services. Because work as been coming to me the last few years and I haven’t had to do cold outreach, I’m currently focusing on building up my pipeline that will hopefully bring work for years. 

What are your thoughts on AI / ChatGPT?

I think that it’s a great tool for writers to use for non writing tasks, such as ideas, research and social media posts. I do think that it will take over some basic SEO-type writing. But I think that many companies who try to replace writers writers will quickly realise the value that writers bring to the table. I think on the other side, writers will become more valued. 

I’ve focused on learning how to use generative AI tools so that I can help my clients navigate that road. I’ve also been adding more strategy and copywriting into my services.

Do you think the future is exciting for freelancers, and if so, why?

Absolutely. I think that remote work has really opened up the possibilities and opportunities for us because companies realize that they don’t need a full-time employee at a desk in their office. Yes, freelancing is changing. And generative AI tools is a big part of that. But I am positive that the writers that stay up to date on the new developments and evolve their skills will be even more successful. 

What are you most looking forward to about the Summit?

I’m looking forward to meeting all of the Australians (who I’ve connected with digitally for years) in person. 


Jennifer will be a speaker on Day 2 of the Summit. The topic is ‘The secret to my $15k months and how I consistently hit my income targets.’


Find out more about Jennifer Goforth Gregory on her profile page.
You can also listen to our segment with her on the podcast:

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