/  2024   /  Quick chat with Jasmine Parasram

Quick chat with Jasmine Parasram

You’ve been a graphic designer and pricing coach for many years. What do you love about what you do?

Both roles have different answers, but are both rooted in the same deep love of connection and impact.

As a graphic designer, I love knowing that whatever the problem, I’m really good at solving whatever it is, using my creativity as my superpower. Each of my clients feels the impact; it’s not a pretty picture, but it helps them make money.

I love knowing that whatever the problem, I’m really good at solving whatever it is, using my creativity as my superpower.

As a creative and pricing coach, I love connecting with each and every student who accesses what I serve up, learning about what makes them a creative and the unique problems they have. Then through that connection, I get to use the same creative power to help them make money, build confidence and be a very small part of their flavour of freelance success.

What have been the highlights of your career so far?
The biggest one was hitting my Million Dollar moment the same week I got married in April of 2022. This was something I worked towards tirelessly, partially because I wanted to prove it was possible for myself, but also to show other freelancers that they could do it too.

Have you always worked for yourself? What do you enjoy about freelancing?
For the first 6 years of my creative career, I worked for others. Whether it was in a signwriting business, marketing firm, hospitality head office or educational institution, I was the graphic designer to help support and bring to life the visual aspects of the business. For me, it was incredibly important to learn from others who were doing it already, running successful businesses in a myriad of different ways.

There came a point where I craved the connection with a client that only really comes from freelancing. When you’re a designer in a studio, the information comes to you after filtering through 2, sometimes 3 different people, and the connection gets lost.

So I went out on my own, focussing on creating connections and developing relationships with the clients I worked with, and some of these still exist now almost a decade later.

To me, you need to be big enough to serve someone, but small enough to know them, that’s where the magic happens.

What skills do you think are the most important for freelancers to acquire?
I could say so many things for this, the ability to let feedback not hit your creative soul, the resilience to keep going when times are tough, the maturity to know when a client no longer serves you.

But really, the biggest skill I would say is to learn how to step back and see the bigger picture, and that goes for everything. Your career progression, your prices, your client relationships, everything. It’s so easy to get caught up and feel trapped, like the world will implode if that client fires you or you lose that job. But if in a year it’s a story you tell about a lesson you learned, then it’s no big deal (and even better if you forget it even happened!).

Why do you think the Summit is important for freelancers?
To remind us the industry is bigger than the small pool we play in or the four walls that make up the spare bedroom we work out of. Freelancing is desperately lonely at times, and reminding ourselves that our experiences are more universal than they feel is important!

The conference theme is all about futureproofing your career. What steps are you taking to futureproof your own?

I’m doubling down on relationships, something automations and AI can’t do.

This is more powerful than any bot can be, and it’s what makes us human, our ability to connect with others and feel things. All of these “steal our jobs” cries come from those who forget this, and those who don’t see the potential to use the advances in tech to do parts we don’t like to do. It’s a tool, not a replacement for you.

Do you think the future is exciting for freelancers, and if so, why?
I think it will be once we get over the shock of it all. Change is scary, especially when so much of it challenges the fundamentals of our industry. But when you look back at the industry when I first entered it, freelancing was frowned upon or rare. Now, we make up so much of the industry and provide a different service than an employee can.

What are you hoping to communicate in your session?
That things like automations, AI, bots, tools and systems are there to support you and make you better. When things are scheduled, planned and supporting your capabilities, it leaves more mental space to be creative. And we’re always better when we are creative.

What are you most looking forward to at the Summit?
I’ve been an Austin fan for a really long time, so meeting him, but also meeting everyone else!


Jasmine will be a panellist on The freelance systems and processes you need in place for success (Day 2)

Find out more about Jasmine on her profile page or via her website.

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