/  2024   /  Quick chat with Brooke Hill

Quick chat with Brooke Hill

You’ve been working in communications and running an agency for many years. What do you love about what you do?

I love uncovering and sharing great stories. We’ve always had a pretty simple philosophy: Great people, great stories. We’ve been lucky enough to work with awesome people over the years, and uncover brilliant brand stories.

What have been the highlights of your career so far?

When I was in London I had some pretty phenomenal experiences, like hosting journalists at Paris Fashion Week, and running around Rome for Valentino’s 45th anniversary exhibition. I’ve also had my own children’s book published, which was first self-published and then picked up by Hachette Publishing – and it’s now available here and in the US and Canada. But the most contented I’ve ever felt is running my own business from the comfort of my own home, working around my small children.

I’ve had some pretty phenomenal experiences [and career highlights]… but the most contented I’ve ever felt is running my own business from the comfort of my own home, working around my small children.

Have you always worked for yourself? What do you enjoy about freelancing?

I never thought I’d work for myself. Then I was made redundant when my first kid was just three weeks old. A friend of mine asked if I knew any good copywriters, and I said without really thinking about it, ‘I can help.’ It’s been more than eight years, and I haven’t looked back.

What skills do you think are the most important for freelancers to acquire?

Being able to apply great writing skills in a commercial sense – whether that’s concise, persuasive copywriting for lead generation, or SEO copywriting. Most of the work we do has to demonstrate results for our clients, so we look for freelancers who have this kind of skillset.

Also developing those soft people skills. There are some brilliant writers out there but if they aren’t easy to work with, we won’t be asking them to work with us again.

There isn’t one path to success – and there are multiple definitions of success.

Why do you think the Summit is important for freelancers?

If you’re an introvert (like me!), it’s easy to stay in your own comfortable bubble. Building your network and learning from others is critical. There’s nothing else like The Summit out there for freelancers – Rachel and Lynne have put so much thought into the program. 

What are you hoping to communicate in your session?

I’m on a panel with Sara Howard, and we’re talking about how to grow your business beyond solo. I’ll be sharing some thought-starters around when is it appropriate to grow beyond a solo business, some things you need to know before setting up an agency, and the positives and negatives of being a larger organisation. 

What learnings are you hoping that people will take away from your session?

There isn’t one path to success, and there are multiple definitions of success. I think it’s important for people to think about what success means to them – whether that’s recognition, having more time to enjoy the things and people you love, money to provide for yourself or your loved ones… nothing is better or worse and what you want can change and evolve over time. It’s about working out what’s important to you, and then creating your own path to it. And there might be one thing that you hear in the session that you take away that will help you create that path.

I’m looking forward to meeting other writers – I love learning from others. And, I’m always looking for great talent!

The conference theme is all about futureproofing your career. What steps are you taking to futureproof your own?

We’ve rebranded the business from focusing purely on copywriting (formerly called The Contented Copywriter), to a broadening of services (our new name is Wonderthink Content). While words and stories will always sit at the heart of what we do, it’s important that our clients see us as strategic, big thinkers that drive real results. It’s my job to be the vehicle for that message, and in doing so, I’m hopefully futureproofing my own business and career. 

Do you think the future is exciting for freelancers, and if so, why?

It’s super exciting. In what other job do you get to set your own hours and your own lifestyle, and have such brilliant variety of clients and stories? 

What are you most looking forward to at the Summit? (a particular speaker / session, meeting colleagues, or welcome drinks)

Meeting other writers – I love learning from others. And, I’m always looking for great talent!

Brooke will be on the Growing Beyond Solo panel on day 2 of the Summit.

Find out more about Brooke on her profile page.

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