/  2024   /  Quick chat with Ash Chow

Quick chat with Ash Chow

You’ve been a conversion copywriter for many years. What do you love about what you do?

So many things!

I love that I get to help course creators articulate why they feel so strongly about their offers. And finding the words (and stories) to help the audience understand why they need this offer and how it’s gonna get them closer to their goals.

I love putting words to people’s emotions and helping them create clarity outta chaos.

Putting together this strategy puzzle piece is my favourite thing ever!

What have been the highlights of your career so far?

The highlights have been 1) I got to fly to Nashville to speak at The Copywriter Conference IRL where I met so many of my biz besties in person!

2) My first ever Launch Project. It was the moment it all clicked for me that this type of work is what I’m meant to be doing!

Have you always worked for yourself? What do you enjoy about freelancing?

Apart from a few part-time roles and internships at law school, I’ve always worked for myself! So I don’t have a corporate 9-5 job to compare my freelancing business with.

That said, I love that I have so much choice and autonomy over what I do each day, how fast or slow I want to grow my business, and where I choose to work.

In fact, by the time the Summit rolls around, I’ll actually be in my ‘Digital Nomad Era’ with my husband, travelling around Asia and Europe! And the only reason I can make this opportunity happen is because I started freelancing.

[Freelancing] gives me the choice and autonomy over what I do each day, how fast or slow I want to grow my business, and where I choose to work.

What skills do you think are the most important for freelancers to acquire?

Ooooh…I think marketing and more specifically, self-promotion, is a really important skill to develop.

I’ll admit, this has been a work-in-progress for me too, but if you want to continue making sales, getting clients, and earning enough money― you have to get in the habit of owning what you do and talking about why you are the best person for your target audience to hire!

Why do you think the Summit is important for freelancers?

The networking and opportunity to build relationships in real life!

Don’t get me wrong, I love virtual networking events (especially since the majority of my biz friends are outside of Australia).

But being able to meet others and chat about business IRL makes such a difference. It’s an opportunity to get out from within the 4 walls of your house and meet people who truly understand the highs and lows of being a business owner.

The conference theme is all about futureproofing your career. What steps are you taking to futureproof your own?

Leaning more into my role as a strategist and getting paid more for my brains instead of my hands.

This looks like developing my own frameworks and processes for writing/launching, and not being afraid to talk about my own ideas (see the self-promotion point, above!).

This has helped me stand out in the past.

Do you think the future is exciting for freelancers, and if so, why?

One hundred percent, it’s exciting!!

The fact that there are so many countries creating their own ‘digital nomad visas’ shows how much more widely accepted freelancing is as a career path.

Plus, there are so many tools and programs coming out designed to help aspiring and current freelancers thrive. So I feel there’s never been a better time to go out on your own.

What are you hoping people will take away from your session?

I’m sharing all about how to write kickass landing pages, so I hope people walk away with a solid structure to follow when it comes to writing their own!

I think landing pages can come off as intimidating (especially if you’ve never written one before or only a few).

So I want to show people how approachable it can be with the right process and when you ask the right questions!

What are you most looking forward to at the Summit?

Meeting other writers and business owners in real life and learning from all the other incredible speakers!

I think everyone ― whether you’re a presenter on stage or hanging in the audience ― is an expert at something, and I can’t wait to discover more unique ideas and perspectives on how to futureproof my career.

(Plus, being a freelancer means I don’t get to have ‘drinks after work with my colleagues’ like so many of my 9-5 friends ― so I’m very much looking forward to clinking a few wine glasses with my fellow attendees!)

Ash is speaker on Day 2. Her topic is: How to write a kick-ass landing page.

Find out more about Ash on her
profile page or via her website.

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