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Program 2024

6:00 pm - 9:00 pm Bar 83, Sydney Tower

Cocktail party

Join us for drinks and canapes at Sydney's highest bar - Bar 83 at the iconic Sydney Tower.

8:15 am - 9:00 am Maritime Museum, Tasman Gallery Room

Registration

Please mark your name off, grab your lanyard and help yourself to a coffee or tea.

9:00 am - 9:30 am Theatre

Official welcome

Welcome to The Content Byte Summit Day 1. We'll be starting with an official Welcome to Country, followed by an overview of the day, who you'll be hearing from, and what to expect in regards to breaks and meals

Rachel Smith
Lynne Testoni
9:30 am - 10:30 am Theatre

KEYNOTE

Price for life Austin L Church, author of Free Money, will helm a thought provoking and life-changing keynote about how to ‘price for life’ – or rather, charge the smart, sustainable, strategic prices that bankroll the lifestyle you want. Learn the key numbers you need to work out your pricing, four pricing traps we can fall into as freelancers – and how to work out your ‘Dream Rate’. Plus, expect a HEAP of a-ha moments around perceived value, how other freelancers can charge twice as much for work that’s half as good, and the changes you may need to make in your business in order to charge more.

Austin L Church
10:30 am - 10:50 am Tasman Gallery Room, Maritime Museum

Morning tea

Grab a cuppa and something to eat before our next sessions.

10:50 am - 11:50 am Theatre

PANEL

Interviewing and the art of storytelling Moderated by renowned podcaster Kim Kerton, this panel session with Sophie Knox, Susan Horsburgh and Shannon Molloy will cover the importance of interview skills and storytelling to create original and engaging content. You’ll learn how a storytelling approach works for clients, tips on conducting revealing and effective interviews, and how personal experiences can create memorable content.

Sophie Knox
Shannon Molloy
Susan Horsburgh
Kim Kerton Kim Kerton
11:50 am - 12:25 pm Theatre

SPEAKER

Create a new income stream with digital products Award-winning feature writer and course creator Lindy Alexander knows a thing or two about creating digital products that sell. In this short but super-valuable session, she’ll reveal what it REALLY takes to make money on digital products. Find out about the types of products and offers you can choose from, plus case studies of freelancers who've created whole new income streams through digital products. Lindy will also share common mistakes and myths about creating digital products - and a practical framework on how to get started creating your own (including the one crucial step that most people skip).

Lindy Alexander
12:25 pm - 1:00 pm Theatre

PANEL

Pricing, project rates and being paid what you are worth This 'fireside chat' style panel, moderated by Lynne, will be a robust discussion between Austin and Brook about pricing as a freelancer. Learn how to sidestep common mistakes and the role confidence plays in pricing. Plus, different pricing formats - from project rates to packages; what's best for your business and income?

Brook McCarthy
Austin L Church
Lynne Testoni
1:00 pm - 2:00 pm Tasman Gallery Room

Lunch break

Enjoy sandwiches, salads and fruit from the award-winning Sydney Caterers Group.

2:00 pm - 3:00 pm Theatre

PANEL

How to find corporate and B2B content work This session is all about content for the big side of town – what corporates are looking for in terms of writers and how freelancers can secure more B2B work. Our panel will discuss the platforms where you can find corporate clients, expectations of large companies – and the role agencies might have in commissioning B2B work. Plus, how companies and brands can build relationships through content.

James Thornhill
Michelle Bateman
Dan Kaufman
Carrie Hutchinson
3:00 pm - 3:30 pm Theatre

SPEAKER

Demystifying email strategy — for yourself and your clients This 30 minute session with launch copywriter and strategist Kirsty Fanton will use a simple analogy to help you understand ideas such as sequences, segmentation, and personalisation. Her presentation will eliminate industry mumbo jumbo and help you create actionable, easy-to-understand strategies and brand-relevant emails.

Kirsty Fanton
3:30 pm - 4:00 pm Tasman Gallery Room

Afternoon Tea

Grab a drink and a snack while we take a quick break before the final session of the day.

4:00 pm - 5:00 pm Theatre

SPEAKER

The Website Glow-Up: Real-time edits to real freelancer websites UX copywriter Susan Reoch, creator of courses such as Beyond Web Copy and Site Launcher Lab, has all the smarts and then some to tell you what could make your website sing. (And bring in more of those lovely, high-paying clients we all want). So in this useful session, she’ll be taking real-life websites and giving them her signature ‘glow-up’. Whether that’s a tagline that needs tweaking on your hero banner, or a unwieldy chunk of words she can whittle down into something better. And if you’re attending the Summit, feel free to submit your own site for possible inclusion in the session.

Susan Reoch
8:15 am - 9:00 am Maritime Museum, Tasman Gallery Room

Registration

Registration and settling in - perhaps with a coffee or tea from the coffee station before we go into the theatrette.

9:00 am - 9:30 am Theatre

Welcome to day 2

Overview of the second and final day of the Summit, including the sessions to look forward to and what you can expect in terms of breaks and meals.

Rachel Smith
Lynne Testoni
9:30 am - 10:30 am Theatre

KEYNOTE

Finding high-paying clients in your niche Trainer, author and speaker Bernadette Schwerdt will be offering useful, practical ways to find clients within your niche. She will talk about why having a niche can open doors and supply you with regular work - and she'll zero in on several niches to reveal how to find high-paying clients in each one (with tips and tactics).

Bernadette Schwerdt Bernadette Schwerdt
10:30 am - 10:50 am Tasman Gallery Room

Morning Tea

Grab a cuppa and something to eat before our next sessions.

10:50 am - 11:50 am Theatre

PANEL

The freelance systems and processes you need in place for success Moderated by Pricing Queen Jasmine Parasram, this panel session with Grant McCall, Monica Davidson and Steven Lewis is all about running your freelancer business – why you need a business mindset, and how to set up procedures for briefing, filing copy and invoicing.

Jasmine Parasram
Grant McCall
Monica Davidson
Steven Lewis
11:50 am - 12:50 pm Theatre

SPEAKER

How to write a kick-ass landing page Launch strategist and conversion copywriter Ashley Chow will be talking about what makes a great landing page – and how to create one for clients. This is a practical session and includes real-life examples.

Ash Chow
12:50 pm - 1:50 pm Tasmin Gallery Room

LUNCH

Our working lunch is catered by the award-winning Sydney Restaurant Group and includes sandwiches, salads and a fruit platter. After lunch, stretch your legs outside the museum by the harbour, if you like.

1:50 pm - 2:40 pm Theatre

PANEL

Meet the editors – how to nail the pitch Moderated by media trainer, Theresa Miller, this valuable panel of high-profile editors – Kate Barracosa (Officeworks / MRCA); Katrina Strickland (Good Weekend); and Farah Celjo (SBS Food Online) – will talk about pitching: what freelancers need to know, how to pitch, if they take unsolicited pitches and what they are looking for from contributors.

Kate Barracosa
Katrina Strickland
Farah Celjo
Theresa Miller
2:40 pm - 3:30 pm Theatre

SPEAKER

Building a marketing plan for your freelance business that you'll actually stick with In this inspirational and practical session, business coach, trainer and facilitator Brook McCarthy will talk about marketing for freelancers – the best ways to market, how often you should be doing it and introvert-friendly ways to put yourself out there.

Brook McCarthy
3:30 pm - 4:00 pm Tasman Gallery Room

Afternoon Tea

Grab a cuppa and something to eat before our final session of the day

4:00 pm - 4:30 pm Theatre

PANEL

Growing beyond solo: What's involved and what models should you consider? Moderated by Summit organiser Lynne Testoni, founder of Writers Australia, Sara Howard, and entrepreneur Brooke Hill will talk about when it’s appropriate to grow beyond a solo business and what you need to know before setting up an agency.

Brooke Hill
Sara Howard
4:30 pm - 5:00 pm Theatre

Wrap-Up

Open mic session sharing learnings over the last 2 days Conference organisers Lynne Testoni, Rachel Smith and Claire Chow will coordinate an informal session to sum up the learnings of the Summit and help audience members to develop action plans for their freelance businesses.