Sophie Knox

Sophie Knox

Senior content marketing professional

    Sophie Knox brings with a wealth of experience with 25 years in content creation within brand teams, content marketing agencies, lifestyle magazines and freelance content strategy and production. She currently works in Australia’s largest not-for-profit health fund HCF’s Brand and Content team as Senior Content Marketing Manager, where she creates content in HCF’s owned channels that grows brand awareness but most importantly improves the health outcomes of HCF’s members and all Australians. Prior to HCF, Sophie worked at content marketing agency Hardie Grant Media where she lead a team of content producers to create impactful multichannel content for some of Australia’s leading brand such as Mercedes, Dan Murphy’s and Rawson Homes. Sophie’s experience in digital media was founded in freelance work in the early days of custom content agencies like King Content. But her love of writing and communications was built in the late 90s. in the heady days of magazine publishing, starting as a fresh uni grad at Cosmopolitan magazine at ACP, then heading to other publications such as Gourmet Traveller Wine, Australian Table and Good Food magazine.

    All Sessions by Sophie Knox

    Day 1 September 13, 2024
    10:50 am - 11:50 am



    Interviewing and the art of storytelling