Rob Johnson

Rob Johnson

Chief Content Officer at Engage Content

Rob Johnson has worked as a journalist and/or editor on a variety of publications. While finishing his university degree he was a writer for Rolling Stone and Who Weekly, before becoming one of the founding editors of youth culture magazine Juice. He has also worked on Good Weekend, as a feature writer and as a senior journalist on B2B title AdNews. Rob has worked in content marketing since 1998 (before it was known as ‘content marketing’), writing and editing magazines for the Australia Council, Air New Zealand, Ansett, BMW, Subaru, Westpac, DHL, American Express, the Restaurant & Catering Association, BOQ Specialist bank, Mirvac, CSS, Lendlease, Tribeca, and The NSW Department of Education, and many more. In 2004, Rob teamed up with Mark Brown to create Engage Media, a boutique agency which publishes its own B2B magazines in the dental and veterinary space, and creates magazines, apps and digital content for other businesses. Rob’s magazines have picked up several Publishers Australia Awards over the years, and Rob was runner-up for Editor of the Year in 2009. He has an MA (Hons) from Macquarie University and is the author of three non-fiction books: The Golden Age of the Argonauts; Boom-Boom! and Cash For Comment.

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