Kirsty Fanton

Kirsty Fanton

Launch copywriter and strategist

Kirsty is a copywriter, ex-psychotherapist, and very-good-question-asker who believes the best strategy for your business (what you sell, how you launch, the boundaries you set, the way you stretch and grow — all of it!) is based on a number of highly contextual things, like who you are, what makes you tick, who you’re selling to, and what you’re really bloody good at. She’s been writing emails for big-name brands in the online course space since 2018, and knows — for a fact — that it’s not the size of your list, but what you *do* with it that matters. You can find her at, on the ‘gram @kirsty.fanton or by searching ‘Business Badassery’ on your favourite podcast player. 

All Sessions by Kirsty Fanton

Day 1 September 13, 2024
3:00 pm - 3:30 pm



Demystifying email strategy — for yourself and your clients

This 30 minute session will leverage a simple analogy to give you everything you need to take ideas like sequences, segmentation, and personalisation from industry mumbo jumbo to ‘oh, I totally know how to do that and WHY we should. In fact, looking at your ecosystem, here’s what I propose…’