James Thornhill

James Thornhill

Editor, Westpac Wire

James Thornhill was appointed editor of Westpac Wire, the bank’s news website, in May 2022. Prior to joining Westpac, he was a business and financial journalist with more than two decades of experience with international newswires. Most recently, he was resources correspondent for Bloomberg in Sydney, covering the mining and energy industries, and has previously reported on a broad range of topics from economics and politics to currency and bond markets.

All Sessions by James Thornhill

Day 1 September 13, 2024
2:00 pm - 3:00 pm

PANEL

Theatre

How to find corporate and B2B content work This session is all about content for the big side of town – what corporates are looking for in terms of writers and how freelancers can secure more B2B work. Our panel will discuss the platforms where you can find corporate clients, expectations of large companies – and the role agencies might have in commissioning B2B work. Plus, how companies and brands can build relationships through content.